I have hit form on One Minute Briefs.
Last week I won five in a row, a sign of how far I have came in participating in OMB (One Minute Briefs), but also a sign that I might finally found a winning formula.
This is partly down to how many ideas I enter, on average around 20, which can leave people to question on quantity vs quality, however like a fellow omble said to me, there is no such thing as a bad idea, just that some are better then others, and clearly mine are being picked cream of the crop.
Also I am demonstrating the 1-10 rule, which is every 10 ideas there is one good one, my point being in this industry you can't rest your bets in one idea, because as you would all know in this profession clients kill lots of ideas, so I feel my duty as a creative is to produce dozens of ideas, dozens of options for the client to be like a kid in a candy store, get their money worth.
There is a vital attitude to have when conducting yourself is not to cherish your ideas and not to stop on the first good idea that comes around, which is not hard for me because I am quiet bad at spotting good ideas, so i just carry on with my only sense of guidance being the 1-10 rule.
I guess it could be a blessing in disguise being blind, however a weakness to tiring myself out in thought, however my key strength lies in my energy, its how I got onto the Watford Ad Course, my energetic nature contributes to me generating ideas, I never really tire, just carry on.
If I was to go deeper into this, there would be two factors to this chemistry, which are quiet obvious, enthusiasm and competition.
I love what I do and I enjoy the competition, having inspirations like Muhammad Ali, the whole boxing ethic, is my metaphor for creative advertising, I relish what this industry has to offer in raw talent, the many opponents I can face being a popular career choice, but I must never stray away from what this is all for, the people, the everyday folk.
Recently I have been looking into a very famous ad man, an ad man Dave Trott talks in high regard, that ad man is John Webster, known as 'The Human Ad Man', he is given this title for doing advertising that takes into big account those human truths, the fuel of great advertising, because great advertising focuses on the people, not the awards.
Anyway I am getting off the point of this entry, which was concerning my winning streak on OMB.
I was considering retiring for a temporary period, being that I have been doing OMB for so long; go off on a high after this golden week of wins.
I am indecisive at the moment, you will find out my decision tomorrow if I enter in a idea or not, most likely a dozen of them if I do.
Its a complete fresh start tomorrow, with me moving into my new flat in Watford, can't wait, don't know if I have the time to do a OMB, but I do not want to lose that streak if I do plan to enter, in the end I just can't resist I love participating!
Anyhow its a fantastic warm up for the Watford Ad Course, its really preparing my brain for those 90 briefs in a week challenge I have heard about, can't wait!
Still indecisive though.
Suspense!
Thanks for reading my latest post.
