Brand; Colman's Mustard.
Problem; how do we sell Colman's Mustard to young people?
Insight; how do you know you don't like it if you haven't tried it.
Strategy; if you like anything hot you will love Colman's Mustard.
Solution; show hot thing you are familiar with, to ease you into trying Colman's Mustard.
Execution; a outdoor print campaign.
Please find out whats wrong with it (feedback) in your spare time, thank you.
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